Malvern Cinema has seen a 41% growth in cinema admissions over the last three years, thanks to its varied film programme.
Malvern has also improved its accessibility, with monthly relaxed screenings for people with neurologically diverse conditions, as well as weekly subtitled films for people with hearing loss.
Malvern’s box office success has seen it used for the last three years as a venue for the Borderlines Film Festival, the largest rural film festival in the UK.
Malvern will also screen the Banff Mountains Film Festival on Friday and Saturday, March 29 and 30.
Nic Lloyd, Chief Executive, said: “The challenge for independent cinemas is to strive to match the level of choice offered by multi-screen venues.
“We know our audiences well and we work hard to deliver a diverse programme to ensure that Malvern is their first choice cinema.”
Catharine Des Forges, Director of the Independent Cinema Office, said: “Malvern Theatres promotes cinema as an artform in its own right, affording it the same programme space and curatorial and marketing resource as the others they showcase.
“We’re really encourage by Malvern Theatres’ returning loyal audience and look forward to seeing its continued growth in years to come, cultivating an ever broader appetite for film in the area.”
Malvern Cinema shows films 364 days a year, including blockbusters, mainstream titles, arts cinema and independent films.
Malvern also shows live broadcasts from other theatres around the world, such as the National Theatre, Metropolitan Opera, RSC and Bolshoi.
Malvern Theatres would also like to introduce audio described films, subject to funding. To donate, contact firstname.lastname@example.org.